Set Active: Community-Driven to Their Core
By Maya Mazor | March 4, 2023
It’s been almost three years since the dawn of the pandemic. I conjure a subtle smile as I reflect on the notable shift in the acceptability of athleisure. In the midst of my high school career pre-Covid, leggings and sweats were seen as ‘Plan B.’ They were my trusted backups for days I wished to move through classes and clubs lazily and leisurely.
This mindset has shifted infinitely - long hours on zoom calls led to denim being ditched for cozy-fleece. Purchasing and styling loungewear sets made me feel sane whilst surviving the quarantine boredom. I romanticized home workouts and neighborhood strolls in my activewear sets. To this day, athleisure often lays the blueprint for my campus outfits, and my google tabs are now dedicated to the newest brands and exclusive drops.
Not only has athleisure taken over everyone’s homes, but it has also been promoted to the CEO of the workplace. Professionalism across our wardrobes has taken a more open-minded, casual approach. At my current internship, I’ve styled athleisure as such:
Oversized blazers and knee-high boots for a chic, timeless touch.
Thick sweats sets with a cropped leather jacket and funky sneakers for a bit of edge.
An activewear set with a cropped cardigan, knee-high socks and my go-to reeboks.
An oversized crewneck with the trucker hat & Birkenstocks combo for a typical Cali-girl look.
Most importantly, the eternal versatility of athleisure promotes individuality and the freedom of self-expression. There’s a sense of ease, security, and comfort, and it's more embraced than ever these days. Every body is deserving of the most flattering pieces to move in freely.
This is where Set Active comes in - a female-founded brand for those who wish to merge form and function and build a wide array of elevated staples. CEO Lindsey Carter’s years of expertise credit her as a consumer relations expert. Set Active’s huge success was not only contrived from their quality pieces, but because they’re community-driven to their core. Prioritizing open communication and true connection, the brand’s creative expectations are continuously rising; nevertheless, they continue to exceed them egregiously. Their 'anti gatekeep' tactics leave loyal consumers not only teased with highly-anticipated drops, but feeling as if they're part of the dream team.
Set's annual core selections, alongside limited edition colorways and collections, showcase the elevated basics they do best. Their social campaign for Core 2023 was better than ever, solely based on their devoted members. Fans were invited to strut their new set down the runway, while footage from the intimate event was captured for followers to scroll through. The polaroid shots to mimic model casting digitals is genius, in my opinion. In addition to the flashing lights and nostalgic runways, the team brought back community-loved colors as part of their core collection, an absolute dream for loyal consumers such as myself. Cowgirl converted me from a pink hater to a pink lover quite quickly. I also recently picked up their Oxford Lounge Set from their pop-up on Melrose Place, and I unwaveringly wear it at least twice a week.
Set Active has been seen on the likes of Elsa Hosk, Hailey Bieber, Kendall Jenner, and more high-profile figures. Hollis Brown, one of Spec Magazine’s Editors-In-Chief, is a Set Active enthusiast as well, rocking the Luxform Racer Box Bra and One Shoulder Bra.
Their most recent “Set For Business” drop is professional perfection. My eyes are on the Cappucino Front Slit Leggings and Cappucino Cap Sleeve Scoop Bra.
Ultimately, Set Active never misses.